I help companies, marketing teams, and sales teams use AI in a concrete way in their day-to-day work, with an approach focused on method, real-world application, and quality of execution.
I do not offer generic AI courses or training built around a single platform. The goal is to help people work better in the processes that truly matter, through live programs tailored to the company context and designed to be immediately applicable.
Why This Training
Many AI training programs stop at one of these two extremes:
- theory, trends, and general vision
- superficial use of tools and prompts
My Approach:
- concrete workflows
- practical use of AI
- output quality
- a repeatable method
- adaptation to the company’s context
- attention to judgment, control, and responsible use
Two Main AI Training Programs
Programs designed for marketing teams that want to use AI in a more structured way across research, messaging, content, planning, and operational workflows.
The focus is not on producing more random content, but on improving the quality, consistency, and speed of marketing work.
Programs designed for sales teams and sales managers who want to integrate AI into prospecting, account research, meeting preparation, follow-up, and proposal support.
The focus is to improve sales execution, not to teach tools in the abstract.
“
Programs designed for sales teams and sales managers who want to integrate AI into prospecting, account research, meeting preparation, follow-up, and proposal support.
The focus is to improve sales execution, not to teach tools in the abstract.
”

Francesca Zaccagnino
Digital Marketing: RF Microtech
Some of the companies I have worked with on AI training programs


































