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My Work Today
Today, my work focuses mainly on AI training for companies, with a specific emphasis on marketing teams and sales teams.
I design and deliver live training programs, both online and in person, created to help people use AI in a practical way within real work processes: research, messaging, content, prospecting, sales preparation, follow-up, proposal support, and workflow organization.
Alongside training, I also provide selective consulting when companies need help turning training into operational priorities, workflows, and practical guidelines.
I also teach in executive and professional education contexts. I am a lecturer for Umbria Business School, SFCU – Sistemi Formativi Confindustria Umbria, Confindustria Umbria, and IQM Selezione in Milan, and I regularly contribute as a guest lecturer at LUISS Guido Carli University.
Why This Approach
In recent years, AI has rapidly entered the daily work of many companies. The problem is that it is often adopted in a fragmented, superficial way, driven more by enthusiasm than by method.
That is why I chose to focus on a different approach: less hype, less theory for its own sake, and more concrete application to real processes.
The point is not to use more tools. The point is to use AI better in the workflows that truly impact work quality, team consistency, and the ability to make better decisions.
Training Programs I Work On
AI for Marketing Teams
Programs designed for marketing teams that want to use AI in a more structured way across research, messaging, content, planning, editing, and operational workflows.
AI For B2B Sales Teams
Experience, Method, and Real-World Application
For years I have worked across marketing, sales, and strategy, and today my focus is clearly on the practical application of AI in teams and business processes.
On my LinkedIn profile, you can find my full professional background, the experience I have built over time, and the contexts in which I work today.
“With Robert, we stopped talking about AI as a trend and started actually using it in marketing, sales, and everyday processes. Practical, concrete, with immediate impact on the team.”
Anna Rita Rustici
Marketing Director & HR Manager
Manini Prefabbricati SpA
