Robert Julian Smith -Strategic Marketing Consultant

Tailored Marketing Strategy & Services for SMEs

Personalized Marketing Strategies for SMEs

I’m Robert Julian Smith, a strategic marketing consultant with a clear mission: to help small and medium sized businesses grow sustainably by acquiring new customers and building loyalty with existing ones.

With a career spanning the United States, Europe, and Italy, I bring a unique perspective that blends strategic thinking, innovation, and real world execution. I’ve developed my expertise through years of hands on experience in some of the world’s most competitive markets, including New York City, Los Angeles and Europe learning what works, what doesn’t, and how to drive results that matter.

Beyond consulting, I’m also an AI enthusiast and early adopter, passionate about using artificial intelligence to enhance marketing effectiveness and business productivity. I integrate AI driven tools into my work to streamline operations, improve content creation, and support smarter decision making.

I regularly share my insights as a speaker and educator at LUISS Guido Carli University, LUISS Business School, and at conferences such as BTO in Florence and Cernobbio. I’m also a trainer at the Umbria Business School. My training courses delivered both in person and online focus on strategic marketing, digital marketing and the practical application of AI in business, helping entrepreneurs and teams stay ahead in a rapidly evolving landscape.

My approach is simple and effective: understand your challenges, turn them into opportunities, and deliver customized strategies that improve visibility, strengthen your brand, and build long-term growth in a competitive market.

MY MARKETING STRATEGY METHOD

I firmly believe that every success begins with a well-defined strategy. Here’s how I work to achieve results:

Analysis

In-depth analysis of the market and competition to identify the best growth opportunities.

Personalised Marketing Strategy

Development of a personalised strategic plan, focused on your goals and your company’s identity.

Implementation

I am committed to ensuring that the proposed marketing strategy is implemented as effectively as possible. As part of my consultancy service, I will provide supervision of the activities resulting from our collaboration for six months. This will ensure that the implementation team stays on track and that the proposed initiatives are executed correctly.